Labelling theory

Labelling theory PROSPER MOTSI 07475594 SWK 1002 Outline labelling theory and consider its usefulness in understanding youth crime and anti-social behaviour in Britain today. Labelling theory is the act of naming, the deployment of language to confer and fix the meanings of behaviour and symbolic internationalism and phenomenology.Tannenbaum,(1938) defines labelling as the process of making the criminal by employing processes of tagging, defining ,identifying,segregating,describing,emphasising,making conscious and self conscious. Labelling theory claims that deviance and conformity results not so much from what people do but from how others respond to those actions, it highlights social responses to crime and deviance Macionis and Plummer, (2005).Deviant behaviour is therefore socially constructed. This essay will describe in full the labelling theory and comment on the importance of the theory to the deviant behaviour of the youth and the anti-social behaviour of the youth in Britain today. The labelling theory becomes dominant in the early 1960s and the late 1970s when it was used as a sociological theory of crime influential in challenging orthodox positivity criminology. The key people to this theory were Becker and Lement.The foundations of this view of deviance are said to have been first established by Lement, (1951) and were subsequently developed by Becker, (1963).As a matter of fact the labelling theory has subsequently become a dominant paradigm in the explanation of devience.The symbolic interaction perspective was extremely active in the early foundations of the labelling theory. The labelling theory is constituted by the assumption that deviant behaviour is to be seen not simply as the violation of a norm but as any behaviour which is successfully defined or labelled as deviant. Deviance is not the act itself but the response others give to that act which means deviance is in the eyes of the beholder. Actually the labelling theory was built on Becker, (1963 :9) statement that Social groups create deviance by making the rules whose infraction constitute deviance, and by applying those rules to particular people and labelling them as outsiders-deviance is not a quality of the act of a person commits, but rather a consequences of the application by others of rules and sanctions to an offender The deviant is one to whom that label has successfully been applied. Deviant behaviour is behaviour that people so label. The way out is a refusal to dramatize the evil. The labelling theory connects to great sociological ideas of Dukheim the symbolic interactionism and the conflict theory. The theory also draws from the idea of Thomas (1928) that when people define situations as real they become real in their consequences. Lement ,(1951-1972) distinguishes deviance into primary and secondary deviance in which he described primary deviance as those little reactions from others which have little effect on a persons self concept and secondary deviance as when people push a deviant person out of their social circles which leads the person to be embittered and seek the company of the people who condone his behaviour.Lement further argued that rather than seeing a crime as leading to control it may be more fruitful to see the process as one in which control agencies structured and even generated crime. Secondary deviance leads to what Goffman (1963) deviant career. This will subsequently leads to stigma which is a powerful negative social label that radically changes a persons self concept and social identity. A criminal prosecution is one way that an individual is labelled in a negative rather than in a positive way. Stigmatising people often leads to retrospective labelling which is the interpretation of someones past consistent with the present deviance Seheff; (1984).Retrospective labelling distorts a persons biography in a prejudicial way guided by stigma than any attempt to be fair. No social class stands apart from others as being either criminal or free from criminality. However according to various sociologists people with less stake in society and their own future typically exhibit less resistance to some kinds of devience.Labelling theory asks what happens to criminals after they have been labelled and suggests that crime may be highlighted by criminal sanctions thus sending one to prison may help to criminalise an individual further. Stigmatising young offenders may actually lead them into a criminal career. Howard S.Becker , (1963) one of the earlier interaction theorists claimed that social groups create deviance by making the rules whose infraction constitute deviance and by applying those rules to particular people and labelling them as outsiders. Furthermore the labelling theoretical approach to deviance concentrates on the social reaction to deviance committed by individuals as well as the interaction processes leading up to the labelling. The theory therefore suggests that criminology has been given too much attention to criminals as types of people and insufficient attention to the collection of social control responses. That therefore means the law, the police, the media and the public publications helps to give crime its shape. This is supported by the conflict theory which demonstrates how deviance reflects inequalities and power .This approach holds that the causes of crime may be linked to inequalities of class, race and gender and that who or what is labelled as deviant depends on the relative power of categories of people.Cicourels study on Juvenile justice in California, (1972) pointed out that police stereotypes result in black, white class youth being labelled criminal. The conflict theory links deviance to power in the form of the norms and the laws of most societies which bolster the interests of the rich and powerful. The labelling theory links deviance not to action but to the reaction of others .The concept of stigma, secondary deviance and deviant career demonstrates how people can incorporate the label of deviance into a lasting self-concept. Political leaders recognises that labelling was a political act for it made them aware on which rules to enforce, what behaviour is to regarded as deviant and which people labelled as outsiders may require political assistance Becker,(1963-7).Political leaders went on to produce a series of empirical studies concerning the origins of deviancy definitions through political actions in areas such as drugs legislation, temperance legislation ,delinquency definitions,homosexuality,prostitution and pornography. Becker, (1963) examines the possible effects upon an individual after being publicly labelled as deviant. A label is not neutral; it contains an evaluation of the person to whom it is applied. It will become a master label in the sense that it colours all the other statuses possessed by an individual. If one is labelled as a paedophile, criminal or homosexual it is difficult to reject such labels for those labels largely overrides their original status as parents, worker, neighbour and friend. Others view that person and respond to him or her in terms of the label and tend to assume that individual has the negative characteristics normally associated with such labels. Since an individuals self concept is largely derived from the responses of others they will tend to see themselves in terms of that label. This may produce a self fulfilling prophecy whereby the deviant identification becomes the controlling one. This links to the interactionist approach which emphasizes the importance of the meanings the various actors bring to and develops within the interaction situation. However the labelling theory has its weaknesses which includes Liazos,(1972) who noted that although the labelling theorists aims to humanise the deviant individual and show that he or she is no different than other individuals except perhaps in terms of opportunity. It however by the very emphasis on the deviant and his identity problems and subculture the opposite effect may have been achieved. He further suggested that while considering the more usual everyday types of deviance such as homosexuality, prostitution and juvenile delinquency the labelling theorists have totally ignored a more dangerous and malevolent types of deviance which he termed covert institutional violence. He pointed out that this type of violence leads to such things as poverty and exploitation for example the war in Vietnam, unjust tax laws, racism and sexism. It is questionable whether labelling theorists should even attempt to discuss forms of deviance such as this in the same way as more commonplace indiv idual crimes or whether the two should be kept totally separate being so different in subject matter. Akers, (1994) also criticized the labelling theory by pointing out that it fails to explain why people break the law while the majority conform explaining that people go about minding their own business and then wham-bad society comes along and stops them with a stigmatised label. The theory fails to explain why the moral entrepreneurs react in the manner described but rather blames society and portrays criminals as innocent victims which is not always the case. To counter for the negative effects of punitive measures to youth crime and anti-social behaviour the British government introduced the ASBO and ABC which means anti social behaviour orders and acceptable behaviours respectively.ASBO and ABC are recent developments in Britain which were designed to put a stop to anti-social behaviour by the individual on whom they are imposed.ASBO is a statutory creation and it carries legal force where as an ABC is an informal procedure though not without legal significance. Both types of interventions are aimed at stopping the problem behaviour rather than punishing the offender which may lead an individual into a deviant career. The ABC proved most effective as a means of encouraging young adults, children and parents to take responsibility for unacceptable behaviour. These measures are being used to improve the quality of life for local people by tackling behaviour such as harassment, graffiti, criminal damage and verbal abuse without criminalising the offender. The crime and disorder act (1998) contains the key elements of labours new youth justice system which saw the establishment of the youth justice and the restructuring of the non custodial penalties available to the youth court. The government believed that preventing offending promotes the welfare of the individual young offender and protects the public. The youth justice board oversees the youth offending teams which has a number of roles including assessing the risk and protective factors in a young persons life that relate to their offending behaviour to enable effective interventions to be implemented, providing support to young people who have been released from the custody into the community and early intervention and preventative work both in criminality and anti-social behaviour. To further reduce the effects of labelling the British government is tackling anti-social behaviour and its causes by tackling family problems, poor education attainment, unemployment, alcohol and drug misuse. The most successful interventions to be implemented where noted to be those that engage the individual in changing their own behaviour. This is being done ensuring that an individual understands the impact of their behaviour to the community whilst offering the necessary support to conform. Rather than labelling and criminalising an individual the British government came up with effective advice, councelling and support that enable people who behave anti- Socially to change their behaviour. Perpetrators young and adults have issues in their lives that require the help and support of professional, statutory or voluntary organisations. Issues like money management and debt, communication difficulties with the family, young people struggling within the educational or employment because of offending behaviour and victims of domestic violence can all benefit from available services in Britain today. This essay therefore concludes that labelling theory is enormously influential in directing attention towards the relative and somewhat arbitrary nature of dominant definitions of crime and criminality in Britain. It also critizes the criminal justice and the agencies of social control for it reflects on the consequences of our social reaction and advocates for changes in public policy on juvenile justice, restorative justice,de-institutionalisation   and communitarian approaches. The powerful insights of the labelling theory made the British authorities to rethink again on the tough on crime stance hence the introduction of new restorative measures which does not label or criminalise young offenders. The labelling theory is therefore quite useful in understanding that the rise in the yob culture, gang culture and hoody culture in Britain was a result of criminalising young offenders rather than addressing issues leading the young into crime and anti-social behaviour. Words  Ã‚  Ã‚  Ã‚   2010 References Berker and Howard, S (1963) Outsiders: Studies in the sociology of deviance, New York: free press Goffman, E (1963) Stigma: Notes on the management of spoiled identity, Prentice-hall Hall, S (1978) Policing the crisis, The Macmillan press LTD Haralambos, M and Holborn (1991) Sociology themes and perspectives, Collins education. Macionis, J and Plummer, K (2005) Sociology a global introduction, Pearson education limited. Taylor et al, (1973) the new criminology for a social theory of devience, Routledge 5

Client Pitch Presentation Essay

Introduction The Coca- Cola Company was incorporated September 5, 1919. The company is the leading nonalcoholic beverage company. Coca-Cola offers over 500 different brands. Coca-Cola â€Å"originated as a soda fountain beverage in 1886 selling for five cents a glass† (The Coca- Cola Company, 2015) in Atlanta, Georgia. Coca-Cola puts its â€Å"â€Å"Focus on needs of our consumers, customers and franchise partners† (The Coca- Cola Company, 2015) {The Coca-Cola Company is the leading and the most popular nonalcoholic beverage (soft drink) company. Coca- Cola connects with its consumers on a level where the consumers feel comfortable with the company. Because the company has been around for so long, many customers knows what the company stands for and continue to remain loyal to the company.} Coca-Cola Brands â€Å"The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks† (Forbes, 2015). {The Coca-Cola company offers its consumers a variety of different beverages to choose from. By meeting the different tastes of consumers, the company is able to successfully satisfy customers worldwide. The different brands developed by Coca-Cola include Diet Coke, Dasani, Sprite, Fanta, and many more.} Target Market Coca-Cola’s target market includes consumers from all demographics. Men & Women Non-Alcoholic beverage drinkers Consumers of ages 10 -60. {Coca-Cola strives to target men and women of different ages, ethnicities, educational backgrounds, and locations. The company has many different brands that can satisfy the needs of customers of different demographics. The Coca-Cola brand is known world-wide so there are different brands to meet the needs of those consumers from around the world. The company targets consumers of all ages, but will focus mainly consumers between the ages of 10-60. There are different brands that meet the needs of consumers within  each age group.} Coca-Cola SWOT Analysis Strengths : Quality product, Loyal Customers, Effective Marketing Techniques Weaknesses: Most of the products are carbonated beverages, Many brands innovated are not very popular amongst consumers, Subjected to negative criticism. Opportunities: Create more healthy beverages, Create juices or beverages suitable for toddlers and babies. Threats: Competitors such as Pepsi whom are developing new brands. {Coca-Cola is the most valued company when it comes to the development of nonalcoholic beverages. Because the company has been around for so long and has sought customer feedback when engaging in making changes that relate to the products, Coca-Cola has a loyal customer base. There are some weaknesses that are associated with the company primarily only sales beverages, and there are sometimes negative criticism. There are opportunities for the company to branch out into other areas such as making food products. The threats faced by the company come from competitors.} Goals & Objectives To be the leader in the beverage industry.  To make sure that the consumers of Coca-Cola brands are aware of the company and the products that the company offers. Increase the company’s sales and revenue.  To make potential consumers around the world aware of the companies’ products and what they have to offer. {The goals and objectives of Coca-Cola are set into place in order to increase sales and revenue and to make sure that consumers are happy with the products offered by the company. The goals and objectives can be utilized to take the company to another level which will completely set it apart from other companies within the beverage industry.} Customer Loyalty The company will provide its’ consumers with a quality experience when utilizing the products. The Company will build customer loyalty by continuing to be innovative in creating the different brands that fit the needs of their consumers. The company offers its consumers Coke Rewards that allow them to gain savings for the products. {When it comes to customer loyalty, it is important that companies make sure that they maintain the brand image. According to the course text, â€Å"A strong brand community results in a more loyal, committed customer base† (Kotler & Keller, 2011). Another way for the company to promote customer loyalty is to make sure that the products are available to the consumers at a reasonable price. It is also important to make sure that the products are easily accessible to consumers in all locations where the products are being sold. By offering opportunities for consumers to save, the company is able to build gain loyal companies because they can see that the company does care about their finances.} Competitors Coca- Cola’s competitors include other companies that produce nonalcoholic beverages, the main one being Pepsico, Inc. Pepsico is the 2nd most popular soft drink company. Like Coca- Cola, this company also have beverages that are offered within a number of restaurants and stores. Nestle is another competitor that offers beverages. Although this company has drinks, it also has some food products that are available to consumers. With Nestle having water as one of its’ brands, it poses competition to Coca-Cola. Branding Strategy Coca-Cola manages its brand by â€Å"constantly striving to improve their products, services, and marketing† (Kotler & Keller, 2011). â€Å"Focus on needs of our consumers, customers and franchise partners† (The Coca- Cola Company, 2015) â€Å"Get out into the market and listen, observe and learn† (The Coca- Cola Company, 2015) â€Å"Possess a world view† (The Coca- Cola Company, 2015) â€Å"Focus on execution in the marketplace every day† (The Coca- Cola Company, 2015) â€Å"Be insatiably curious† (The Coca- Cola Company, 2015) Coca-Cola has formed partnerships with restaurants and stores where the company’s products can be offered to consumers. Communications Methods  Advertising- Coca-Cola uses the TV, internet, newspapers, magazines, and other sources to advertise their product. Company Website- Coca-Cola’s company website provides consumers with information about the products that the company offers. The website also allows for the consumers to be involved in the activities that the company  works on in order to have an effect on the environment. Print Ad ~Open up to new possibilities with Coca- Cola! Conclusion Coca-Cola is the leading nonalcoholic beverage producer. The company builds on customer loyalty by keeping their customers involved and informed. The company’s programs and The company’s IMC will allow for the company to reach an even larger customer base which will lead to the continuing of the company’s success. Coca- Cola’s brand image and loyal customers will help in their ability to face the encounters of the company’s competiton. By analyzing the company’s strengths, weaknesses, opportunities, and threats, Coca-Cola will be able to make necessary changes and continue using successful strategies that have allowed them to be the number one soft drink company! References Coca- Cola Company (2015). Mission, Vision, & Values. Retrieved February 18, 2015 from http://www.coca-colacompany.com/our-company/mission-vision-values. Forbes (2015). Coca Cola. Retrieved March 7, 2015 from http://www.forbes.com/companies/coca-cola/. Kotler, P., & Keller, K. (2011). Marketing Management, 14th Edition. [VitalSource Bookshelf version]. Strategic Management (2015). SWOT Analysis of Coca Cola. Retrieved March 8, 2015 from http://www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.html.

Persuasive Essay Topics That Dont Require a Bibliography Reviews & Tips

Persuasive Essay Topics That Don't Require a Bibliography Reviews & Tips Fracking Should Be Banned is a fairly weak thesis because it isn't focused enough. Citation for the essay might be applied in various formats. When prior brainstorming is finished, you might begin drafting your essay. No warrant needs to be needed for search and seizures. Fortunately, there aren't a number of them and it is rather simple to present an appropriate annotation structure. Cyber-attacks are a crucial intelligence tool for all nations. Keep reading to get the proper fit for your paper. It's essential to be cautious not to choose overdone topics. Qualities of an excellent persuasive essay topic The topic ought to be specific. The multiple topics might be found, for instance, in the dissertation abstracts international database. You could possibly be given the topic straight away by your professor, or you can be free to select the topic yourself. Think of what you know. If you've ever taken an on-line class, you understand how different it can be from a standard face-to-face course. Persuasive essays aren't found even on the world wide web. In persuasive writing, however, it's especially vital that you use specific examples to illustrate your key points. Examples might also be included in each one of the body paragraphs to additional support and clarify your primary points. Perhaps incorporate an analysis of the efficacy of on-line learning for assorted forms of learners. The Nuiances of Persuasive Essay Topics That Don't Require a Bibliography Persuasive essay isn't a place to be insecure. In such situations, finding persuasive essays is truly tricky. Selecting a great topic for your essay is among the most essential and frequently tricky parts for many students. It's quite hard to locate a topic for a persuasive essay which hasn't been covered by somebody before. Therefore, there's a chance a bill is going to be passed and allow the excellent benefit of having the capability to possess a gun on school property for the responsible teachers wanting to supply a protected atmosphere for their students, be in a position to safeguard themselves, and merely have a security measure for virtually any emergency situation that may come up. It's definitely challenging to deal with a scenario when you're charged by means of a teacher for plagiarism and drop respect in her or his eyes, apart from unexplainably very low grades. Normally, many teachers would agree that a gun may be a wonderful advantage in an event of emergency, whether there could be three or four risks at stake. In order to get children, both parents ought to be certified. So should you need to employ college essay writer online, we're just the people that you will need to contact. At our essay assistance, essays are always delivered in a brief moment. You are able to easily buy unique college essays and don't neglect to tell friends and family about it. You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. Your argument is going to be the primary focus of a persuasive essay so be certain you get started writing about something which has a potential to be developed in a complete paper. A conclusion is, without a doubt, the most significant portion of the argumentative essay because you can either support the great impression or destroy it entirely. The name of a persuasive essay states it all, you have to persuade the readers your opinion is ideal. Taking into account that lots of persuasive essays concern controversial topics, before writing, you can want to sit down and think of what your opinion on the topic actually is. The type of essay you're looking for will be provided to you within the deadline offered to you. When writing a persuasive essay, the author's aim is to sway the reader to talk about her or his opinion. If you don't have an urge to waste time on choosing the best topic and writing the entire argumentative essay from scratch, don't forget you've a loyal group of professionals by your side. The 2nd necessary issue is a comprehensive guide about how to compose a persuasive essay, and we're prepared to assist you with the latter.

Dehumanization of the Jewish People in Night Essay example

Dehumanization of the Jewish People in Night In Elie Wiesel’s Night, imagery is employed to show the dehumanization of the Jewish people by the Nazis as the Jews develop the â€Å"survival of the fittest† mentality, and as Eliezer looses the ability to express emotions. Wiesel uses imagery of the Jews’ â€Å"survival of the fittest† mentality to show the dehumanization of the Jews who are forced to endure treacherous conditions in the concentration camps. The enslaved Jews experience the worst forms of inhumane treatment. Pushed beyond their ability to deal with the oppressing starvation, cold, disease, exhaustion, and cruelty, the Jews lose their sanity and morality. Thus, Wiesel refers to the Jews as, â€Å"wild beasts of prey with animal hatred†¦show more content†¦This supreme act of selfishness, as said before, can only be accredited to the dehumanization from the Nazis, rather than the naà ¯ve young boy. Even though it is inhumane, this s elfish behavior seems to be the only way to survive when confronted with such extreme conditions that the Jews were made to endure. Wiesel also uses imagery, of Eliezer loosing the ability to express emotion, to show the dehumanization of Eliezer and the other Jews who are led to undergo drastic emotional changes. Unfortunately, the Jews suffer tremendous difficulties in the concentration camps. The torture that the enslaved Jews experience has obvious physical effects, but it also has mental changes on them. The events that have taken place at the concentration camps has shaken Eliezer so much, that at the sight of his stricken father, he replies, â€Å"My father had just been struck, before my eyes, and I had not flickered an eyelid. I had looked on and said nothing.† (Pg. 37 old book) After the Kapo beats his father to the ground for asking permission to use the bathroom, Elieizer is surprised at himself because he is incapable of doing so much as lifting a finger or saying anything in his fathers defense. Like the other Jews, he is dehumanized with his main concern becoming self-preservation. Thus, Eli ezer looses his compassion for others, including his father. When his father dies due to dysentery, Eliezer states, â€Å"I did not weep and it pained me that I could not weep.Show MoreRelatedAnalysis Of The Book Night By Elie Wiesel1367 Words   |  6 PagesNight is the detailed account of Elie Wiesel’s experiences as a Jew in Germany during the Holocaust. Night is considered a memoir, however, Wiesel uses fictional characters to tell his story. Eliezer acts as Wiesel’s author surrogate, a fictional character based on the author, and narrates the story. 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